10 Key Ecommerce Metrics to Track for Success
Your e-commerce website is launched — but are you sure it's actually working? That's where metrics and KPIs come into play. Metrics provide you with raw data (such as sales figures), whereas KPIs indicate to what extent you're achieving target goals (such as reaching $100K/month in sales). Collectively, they reveal to you what works, and what doesn't, and how to do better.